In today's competitive business landscape, small business owners often find themselves juggling multiple roles, including marketing. However, the complexity of creating and executing effective marketing strategies can be overwhelming. This is where a marketing strategist comes into play. If you're considering hiring a marketing strategist or consultant to help elevate your marketing efforts, you might be looking for a Marketing Strategist job description to help you understand the role and responsibilities involved.
What is a Marketing Strategist?
A marketing strategist is a seasoned professional responsible for developing comprehensive marketing strategies and activity plans tailored to a client's needs. Their primary goal is to help businesses maximise their marketing investments by crafting bespoke strategies that align with their overall objectives and budget.
Marketing Strategist Job Description
Here are some of the main responsibilities a marketing strategist undertakes:
Designing Integrated Strategies: They create integrated marketing strategies for a 12-month plan with a long-term view, often setting a three-year roadmap for clients.
Client Discovery Sessions: Conducting discovery sessions to understand the client's business, reviewing their marketing materials, website, and social media pages.
Market Research: Performing customer desk research to build audience personas and provide insights on segmentation, as well as conducting competitor discovery research to identify useful insights for strategy positioning.
Media Relations: Reaching out to media entities for media kits and proposals, and determining the best media opportunities to include in channel plans.
Core Strategy Development: Using proprietary frameworks to develop core strategies, including objectives, audience personas, competitor insights, positioning, sales funnels, and messaging.
Budget Planning: Building smart investment budgets in line with the client's budget, and creating detailed channel plans and measurement plans to complete the strategy document.
Marketing Specialist Selection: Curating a team of Marketing Specialists from a network to execute the strategy, and identifying opportunities to bring in additional partners when necessary.
Media Plan Execution: Implementing media plans, negotiating, and booking media with publications.
Activity Calendar Creation: Building marketing activity calendars and collaborating with Project Managers to ensure timely delivery of kick-off activities.
Onboarding and Training: Onboarding the Marketing Specialist team and training them on the client's business and projects.
Analytical Reporting: Reviewing analytics for client accounts and writing monthly results analyses for business and marketing updates.
Qualifications and Skills Required
To excel in this role, a marketing strategist typically possesses:
A degree in marketing or a similar discipline
Over ten years of experience in the marketing industry
Proven expertise in digital marketing and strategy development, especially for SMEs
Experience across various marketing channels, including B2C and B2B marketing, product and services marketing, content marketing, SEO, and lead generation strategies
Proficiency in brand strategy, positioning, and identifying target audiences
Excellent organisational skills, attention to detail, and a conscientious work ethic
Why Outsource Your Marketing Strategy?
While hiring an in-house marketing strategist might seem like a viable option, outsourcing your marketing strategy to a consultancy can offer several advantages. By partnering with our outsourced marketing consultancy, you gain access to a team of seasoned professionals without the overhead costs associated with full-time employees. Our approach ensures that you receive a tailored marketing strategy that aligns perfectly with your business goals, utilising our proven frameworks and extensive network of Marketing Specialists.
Conclusion
Ready to discover the many benefits of outsourcing your marketing strategy? Book a free consultation with us today and see how we can help your business thrive.
For more details on what a Marketing Manager does, check out our Marketing Manager Job Description.
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