Slamin's Advantage Autism Program: A NDIS Marketing Agency Solution
- The Change Starter
- Apr 7
- 5 min read
NDIS Marketing Agency Empowers Inclusive Futures: Slamin's NDIS-Aligned Advantage Autism Program Strategy
Slamin is an industry leader in delivering exceptional programs for Persons With Intellectual Impairment (PWII), previously known as Persons With Intellectual Disability (PWID). Their expertise and commitment to inclusive practices sets them apart in the field.
One of their flagship offerings is the Advantage Autism program. While not all PWIIs have a formal Autism diagnosis, many fall somewhere on the Autism spectrum. Slamin's services extend to children and adults with physical disabilities as well, but their primary focus is on children on the Autism spectrum who are classified as PWII.
Slamin's team understands the challenges faced by these children, who can easily become overstimulated in noisy or busy environments. To ensure a comfortable and distress-free experience, the team arranges private lessons during off-peak times.
While Slamin already serves a significant number of children whose parents or carers are in their database, they identified an opportunity to expand their reach. By partnering with The Change Starter, a NDIS marketing agency to connect with NDIS Plan Coordinators/Managers who may not yet be aware of Slamin's services, they were able to help more individuals access programs that align with the NDIS criteria.
By highlighting the tangible benefits and positive outcomes of the program, we aimed to position Slamin as the go-to choice for NDIS-compliant activities.
Objectives
The campaign objective was designed to empower NDIS Plan Coordinators/Managers, allied health practitioners, and parents/carers of Persons With Intellectual Impairments (PWIIs) to confidently include Slamin tennis coaching in their NDIS plans. To achieve this, Slamin partnered with The Change Starter, a NDIS marketing agency to increase awareness and drive engagement with the target audience using effective NDIS marketing.
Strategy
Slamin sought to highlight the transformative impact of its programs, which is why this campaign was aimed at positioning Slamin as the premier service provider for PWII and establishing Slamin as a thought leader in inclusion and empowerment.
We created a campaign to promote the Advantage Autism Program as a game-changer in the industry by showcasing the program's unique features and benefits. The staged approach of the program, which supported PWIIs at every step of their journey, was emphasised to highlight its comprehensive nature. This was achieved by developing and sharing valuable content that educated and inspired the wider community about the importance of inclusion and empowerment for PWIIs.
Our ultimate goal was to empower NDIS Plan Coordinators/Managers and parents/carers to make informed decisions about including Slamin tennis in their plans. By providing them with the knowledge, tools, and support they needed, we helped them navigate the NDIS system with confidence and ensured that more PWIIs could experience the life-changing benefits of Slamin tennis coaching.
To further amplify the reach and impact of this campaign, The Change Starter was able to strategically target NDIS Plan coordinators/Managers, allied health professionals, and parents/carers, ensuring the message of inclusion and empowerment reached the right audiences.
Our ultimate goal was to empower NDIS Plan Coordinators/Managers and parents/carers to make informed decisions about including Slamin tennis in their plans. By providing them with the knowledge, tools, and support they needed, we helped them navigate the NDIS system with confidence and ensured that more PWIIs could experience the life-changing benefits of Slamin tennis coaching, with the help of their NDIS marketing agency.
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Deliverables
We launched a multi-channel campaign, targeting both the professional Plan Coordinators/Managers and the dedicated parents/carers who were self-managing their child's NDIS plan. To support this effort, we used our experience as a NDIS marketing agency to strategically design and implement outreach initiatives that catered to these specific groups.
Throughout the campaign, we supported our efforts with targeted social media posts that reinforced our key messages and drove engagement with our target audience, utilising insights that only a NDIS marketing agency would understand to optimise content for maximum reach.
For Plan Coordinators/Managers, our Facebook ad campaign raised awareness about Slamin tennis and its suitability for NDIS plans. We emphasised how tennis could be allocated against several funding categories, making it a versatile and valuable addition to any plan. The ads encouraged Coordinators/Managers to book their clients in for a free trial, allowing them to experience the benefits of Slamin firsthand, all designed with our support to target the right audience.
Parents and carers who were self-managing their child's NDIS plan were also a key focus of our campaign. Recognising the overwhelming nature of finding appropriate activities that met NDIS criteria, as a NDIS marketing agency, we were able to design a landing page on the Slamin website that directly addressed these concerns, detailing how Slamin tennis coaching lessons aligned with NDIS requirements. The page featured a strong call-to-action, inviting parents and carers to book a free trial for their child.
To further engage the existing Slamin community, we sent out a series of emails showcasing the incredible progress and achievements of kids in the program. These inspiring stories, promoted by The Change Starter, served as powerful social proof, demonstrating the real-world impact of Slamin tennis on the lives of PWIIs and their families.
By leveraging multiple channels and tailoring our content to the specific needs of each group, and with our NDIS marketing agency expertise, we maximised Slamin’s reach and effectiveness.
Creative Showcase
Empowering Through NDIS on Instagram
Slamin NDIS Campaign Now on Facebook
Slamin NDIS Story is Live
Outcomes
Slamin's NDIS campaign was a resounding success, showcasing Slamin’s commitment to making tennis accessible to everyone, regardless of their abilities or circumstances. The response was overwhelming, with Slamin’s free tennis lessons fully booked throughout the campaign period. What's even more encouraging is that the majority of these participants embraced the opportunity to continue their tennis journey, transitioning to paid lessons that they can claim through their NDIS plan. This highlights the effectiveness of our targeted approach.
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