Outsourced marketing is when you hire an external marketing consultant or agency to deal with the marketing needs of your business. Rather than building an in-house team, you pay others to take care of things. It can present a wealth of potential benefits - and two of the biggest are that outsourcing improves business efficiency and helps you get better results.
What we’re interested in is why (and how) outsourcing marketing creates these two huge benefits.
Dramatic Cost Savings
If you compare the cost of outsourced marketing with the cost of in-house marketing, the former is far more affordable. You’ll save money outsourcing yet continue to see results. It’s peak efficiency; maximise your ROI without seeing a dip in performance.
Increased Leadership Time
It’s a well-known fact that leadership time is an invaluable organisational resource. You need time in your business to work with other leaders and have bigger-picture discussions. This is how you grow as a company, and outsourcing your marketing helps you free up more leadership time. Instead of spending valuable minutes or hours dealing with in-house marketing, you can let external forces handle things and get more time to make valuable leadership decisions.
Access to Experts with the Latest Technology
When you outsource marketing, you have immediate access to specialists who have immense layers of expertise and use all the latest marketing technologies. It puts your company in a powerful position to enjoy better results. Technology and expertise combine to allow for faster execution through proven methodologies. A marketing consultant or agency has done everything many times before and knows what gets results. It can take them a fraction of the time to reach your marketing goals than you’d achieve on your own.
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More Time to Focus on Core Business Strengths
Unless you run a marketing firm, marketing won’t be one of your core business strengths. As such, you don’t want to focus all of your time on it. Outsourcing stops you from doing this so you can dedicate more hours to the core business strengths. More brainpower and resources are spent improving things that push your business forward - like developing better products or services - and helping you be more efficient with your time.
Outsourced Marketing Provides Outside Objectivity
Handling marketing in-house can often lead to clouded judgment. You have a strong connection to your business and may be stubborn or refuse to accept that certain aspects of your strategy must change. Bringing in a marketing consultant gives you outside objectivity to finally solve the marketing puzzle. They provide a uniquely fresh perspective and can spot areas of improvement you might neglect or be unaware of. This drives you towards better results and stops you from wasting time and money on marketing campaigns or strategies that simply aren’t working anymore.
Helps Your Business Scale & Be Agile
Outsourced marketing also lets your business be more flexible. You can alter the services you pay for based on how your business is doing. This makes it much easier to scale your business and be agile enough to adapt to market changes. In other words, you don’t just see short-term results; you see long-term improvements in marketing and your strategies adapt to stay relevant.
Overall, you get dramatic boosts to efficiency and results when you outsource marketing. It’s the ultimate way to make more time in your business, focus on your strengths and save money while still seeing the best results.
Ready to take your business to the next level with outsourced marketing? Book a FREE marketing consult with The Change Starter today!
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