Social media remains one of the core platforms for small businesses to reach a mass audience at a relatively minimal cost. One of the keys to gaining traction is to choose the right mix of platforms to enage your specific target audience. It’s a handy starting point to know just how many people are using […]
Take one heavily pregnant giraffe, mix with the intrigue of not knowing exactly when her calf will be born; set up a live feed to YouTube, throw in a couple of sponsors, some branded merchandise, and a set of emoji’s. Then sit back, relax, and watch, as the rest of the world drives mass awareness of […]
If you would like help with your marketing, why not get in touch for a complimentary, no obligation Brand Health Check, and find out how well your current marketing tactics are serving your business; with some recommendations on how to improve on your marketing for further growth?
We talk about ‘strategy’ all the time in business and in marketing. Brand strategy, growth strategy, product strategy, distribution strategy, pricing strategy, media strategy, creative strategy, sell strategy… the list goes on. It’s a much over-used word, which has led it to becoming somewhat misunderstood. Many people associate it with complexity and grandiose thinking, which […]
With the tax return on its way out the door, the new fiscal is a great opportunity to re-group, re-think, and realign your new financial year goals. Here are some great tips on how to start the new financial year with the clarity with which you intend to continue! Why is this time of year […]