Communications

Communication speech bubbles

/kəmjuːnɪˈkeɪʃ(ə)n/
plural noun

“The successful conveying or sharing of ideas and feelings”.

 


Give Your Brand & Marketing Strategy A Competitive Edge

Currently, we offer 3 Service Packages designed to enable small business owners and entrepreneurs to start, launch and activate their products and services with a strategic approach. Scroll down to see our range.

 

Communication That Talks BrochureOutcomes That Count
  • Establish and grow your business with a strategic brand & marketing plan
  • Build a powerful brand identity, tone of voice & consistent look
  • Improve the relevancy and uniqueness of your offer
  • Improve your message by understanding customers’ needs & buying behaviours
  • Advertise your business with non-traditional, cost-effective activation ideas
  • Strong foundations and frameworks that you can use over again.

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Brand Starter Package
Get your new business up and running with an engaging brand and strong positioning that speaks directly to your target audience.
Brand, branding strategy business marketing concept background

WHO IT’S FOR: You’re starting a new business and want to know how to position your offer to your target audience, and how to create an engaging point of difference that stands out against your competitors.
OUTCOMES: You’ll be inspired by possibilities for your business that you haven’t yet imagined; and will have the clarity and strong foundation your business deserves, to launch to the optimum target market with confidence and integrity.
TIMING: 2-4 weeks
PRICE: $4,995 ex. GST *

INCLUSIONS:

Discovery Consultation – a complimentary consultation is followed by formalisation of the marketing objectives

Market & Competitor Audits – Research and analysis to identify market strengths and drivers, industry trends, competitor landscape, and points of parity and opportunity.

Audience Profile – Research and a synopsis of target audience’s demographic, lifestyle, attitudes, motivations and behaviours, purchase triggers and barriers; and identification of the key insight from which the unique brand positioning will be generated.

Unique Point of Difference – Brings together the key audience insight with the brand and product’s rational and higher emotional benefits to identify the unique point of difference that will give your brand the edge with your audience.

Brand Positioning & Attributes – Creation of a Brand Positioning Statement, Brand Benefit Messaging Hierarchy, and a complete Tone of Voice; all brought together into a Brand Equity Pyramid.

Brand Design Brief – A detailed, strategic brief from which our design partner Cazmic Design will create your brand look & feel; and we’ll collaborate with Cazmic on alignment to your brand positioning. This brief can also be adapted to brief other services providers for ongoing marketing requirements.

* Package price excludes Cazmic Design fee for Brand Creation.

Why not get in touch for a complimentary, no obligation discussion?

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Brand Launcher Package
Launch your new product/service to market with a clear communications plan and timed launch activities. You can buy this package outright, or at a reduced rate, as an ‘add-on’ to a Brand Starter Package.
Marketing Strategy Branding Commercial Advertisement Plan Concept

WHO IT’S FOR: You’re clear on your target audience, your brand has been created, and you’re ready to launch a new product/service to market. You need a strategic marketing plan to deliver the right message, in the right place, at the right time to your intended audience.
OUTCOMES: You’ll be ready to launch your product with a clear plan of channels, messages and tactics that will engage your target audience.
TIMING: 2-4 weeks
PRICE: $2,995 ex. GST^  / As an ‘add-on’ to the Brand Starter Package, the price is reduced to $2,160 ex. GST

INCLUSIONS:

Discovery Consultation – a complimentary consultation is followed by formalisation of the marketing objectives

Brand & Audience Health Check – We’ll assess and build upon work-to-date on your brand and audience (not included/required in ‘add-on’ version).

Marketing Launch Strategy – A strategic, measurable plan for launching your brand, including pre, during and post launch phases.

Launch Activity Plan – Recommended mix of marketing activities and messages, including the ‘where’ (i.e. distribution channel), ‘what’ (i.e. the type of message you can use to engage the audience in each channel), and ‘how’ (i.e. tactics and offers that will drive immediate/ongoing purchase behaviour, or drive increased referrals from existing customers).

Launch Activity Calendar – The plan is summarised into an Excel calendar of recommended month-by-month activity phasing from which you can implement.

^ Scope of work is assessed following Discovery Consultation, and fee confirmed via formal estimate. Price may vary with consideration of complexity of project, and extent of existing marketing equity.

Why not get in touch for a complimentary, no obligation discussion?

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Brand Activator Package
Activate your brand with a strong marketing strategy.
Promotion Marketing Branding Commercial Advertising Concept

WHO IT’S FOR: Your products/services are in market, and you want to activate them with your target audience. As a busy enterprise team, or owner-operator, you want to reap the time-saving and cost efficiency of outsourcing marketing planning to an expert.
OUTCOMES: You’ll be ready to activate your product with a clear plan of channels, messages and tactics that will engage your target audience.
TIMING: 2-4 weeks
PRICE: $2,995 ex. GST^

INCLUSIONS:

Discovery Consultation – a complimentary consultation is followed by formalisation of the marketing objectives

Marketing Health Check – Your current/previous marketing materials and activities are reviewed and recommendations made on the design, messaging and call to action, providing guidelines on changes required for future activities.

Market & Competitor Audits – Identifies market strengths, threats, and opportunities; direct and indirect competitors; category drivers, industry trends, and competitor points of parity the insight from which is used to develop a strategic, thorough marketing strategy

Audience Profiling – Identifies recommended target audience’s demographic, lifestyle, and behaviours, including purchase triggers and barriers, needs & pain points and the key emotional need that your product/service can fulfil

Marketing Strategy – The work done on understanding the market, competitors and audience is utilised, and the key insights and implications of that knowledge are identified and applied, to form a strategic, measurable approach to marketing your business.

Marketing Activity Plan – Recommended mix of marketing activities and messages including the ‘where’ (i.e. distribution channel), ‘what’ (i.e. the type of message you can use to engage the audience in each channel), and ‘how’ (i.e. tactics and offers that will drive immediate/ongoing purchase behaviour, or drive increased referrals from existing customers).

Marketing Activity Calendar – Channels, key messages and tactics are summarised into an Excel calendar of recommended month-to-month activity phasing, from which you can implement.

^ Scope of work is assessed following Discovery Consultation, and fee confirmed via formal estimate. Price may vary with consideration of complexity of project, and extent of existing marketing equity.

Why not get in touch for a complimentary, no obligation discussion?

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High Quality Guaranteed
The high-quality of all our work is guaranteed, and you’ll only ever have to deal with one point of contact, so you are safe in our hands.
Custom Solutions
If you’re looking for something outside the scope of our Service Packages; we can provide a customized quote to fit your unique requirements. Please call us to discuss.
Implementation Solutions
In addition to our Service Packages, we have partnered with a hand-selected network of high quality specialists to help us deliver cost-efficient implementation of your marketing plans. If we don’t have the required expert in our existing network, we’ll find them for you at no extra cost. Please call us to discuss.
Some Of Our Trusted Partners

Cazmic_Design_Logo

Brand Identity, Concepts & Design


Angela Farrell Copywriting

Copywriting & Ideas


Make An Enquiry About One Of The Above Services.
Or, Book A Complimentary Brand Health Check.

Or call +61 (0) 2 7901 0081 to discuss how we can help your business!