SYDNEY PELVIC CLINIC

The Challenge

Sydney Pelvic Clinic were doing a commendable job of communicating with their existing patients via email. But as co-owners Angela James and Matt Treasure became busier running the practice, seeing more patients and managing a team of physios, they tried to delegate the marketing to the reception team and junior physios.

 

GM Matt was spending too much time coming up with content ideas and checking the marketing as it headed out the door, fearful that if he didn’t, a mistake or inconsistency would result. “We had no structure to our marketing, and needed our staff to stop what they were doing to action various marketing tasks. I realised that when I lined up our local print ads next to our emails and Google ads, you wouldn’t know it was all from the same brand. Nothing was consistent, and we knew this needed to change if we were to look as good as the service we were providing.” explains Matt.

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The Solution

Because Pelvic Physiotherapy is a complex service that relies on clinically accurate messaging, TCS got to work organising the clinic’s information, services and treatments on offer, creating messages that could be used for marketing, without the need for Matt or the Physio team to oversee each activity. Where previously a senior level staff member had to check each social media post before it was published, The Change Starter team developed a bank of pre-approved content and photography, which improved the quality of the marketing and meant the volume of activity could be accelerated. 

 

With experience in branding and brand creation, TCS was integral in the process of rebranding the clinic; creating a new website, setting up an annual marketing calendar and communicating to a cold and warm audience that SPC is a destination for excellence in pelvic health. “Embarking on something we had never done before, we had to rely on TCS’s guidance and direction. We have the clinical smarts, and realise that TCS have the marketing smarts, which makes for a great partnership.” says Principal Physio and co-owner Angela James.

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Outcome

Matt and Angela are now free from the day-to-day marketing approvals and are hoping to stay removed from it; “Now that a greater volume of marketing is being actioned than before we engaged Stevie and her team, it’s easier for us to step back and measure the success of our marketing, whereas before it was too sporadic and therefore harder to measure and pivot.” explains Matt.

 

Without TCS holding their hand through a rebrand and lockdowns, Matt shudders to think where they would be at this point. “Through COVID, if we didn’t have a marketing partner holding our hand, we would have come out of the pandemic with no professional-looking website, no design brand bible, and no consistent marketing plan. Now we have a brand that looks as good as the service we provide our patients. Thanks TCS for holding our hand through this transition!”

 

The Change Starter CEO Stevie V Brown comments: "Building a partnership with our clients is critical for us, and SPC have certainly brought us into their business and family, so we feel very privileged to work with them".