Top 10 Social Media Platforms By Audience

Monday Motivators | Infographics

Social media remains one of the core platforms for small businesses to reach a mass audience at a relatively minimal cost. One of the keys to gaining traction is to choose the right mix of platforms to enage your specific target audience. It’s a handy starting point to know just how many people are using the platforms you choose. That said, remember that whilst audience numbers are important; it’s your ability to engage the right audience by segmenting, targeting, and tailoring your content to them that’s going to help you win the social game!

Below you can see an infographic of the Top 10 Social Media Platforms by Audience with the latest numbers from June 2017.

Top 10 Social Media Platforms by Audience | Infographic | The Change Starter

And here’s the full list.

Social Media Statistics Australia – June 2017

1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,400,000 UAVs
3. WordPress.com – 5,400,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. LinkedIn – 4,000,000 Monthly Active Australian Users approx
7. Tumblr – 3,800,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,600,000
11. Tinder – 2,500,000 Australian users (my estimation)
12. WeChat – 2,000,000 Monthly Active Australian Users approx – (estimation)
14. Yelp – 1,500,000
13. Blogspot- 1,400,000
15. Flickr – 480,000
16. Pinterest – 280,000
17. Reddit – 100,000
18. MySpace – 80,000
19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 20,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 11,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Please note that this content comes from https://www.socialmedianews.com.au/social-media-statistics-australia-june-2017/. Their stats source is: Vivid Social – Social Media Agency. No copyright infringement intended.

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